Today’s topic is coffee. Why? For three very good reasons. 1) I haven’t met one soul on this lovely planet that doesn’t like coffee. 2) I’m fascinated by it. From the aroma it releases when I prepare it in the morning, to its health benefits (despite all the controversial research articles out there, coffee does have a few health benefits. Click here to read about them.) which put a cute smile on my face every single time! There’s something about coffee that makes us all drool over it, but here’s an eye-opening detail you might have not heard of, since the companies of this second most traded commodity (after oil) do not put in on their products’ labels. Coffee production has a devastating effect on the planet and some of its most delicate eco-systems, and this devastation is increasing by the second. Just imagine this: 400 billion cups of coffee are consumed by us every year for which roughly 200,000 acres of rainforests are being burned on a daily basis. Let me rephrase this.. I wrote DAILY! What does this all mean though? Well, it basically means that this "massive deforestation is one of the leading causes of air and water pollution, soil erosion, the release of carbon dioxide, the loss of biodiversity through mass extinction of plants and animals. Fewer rainforests also mean less rain, less oxygen for us to breathe, and an increased threat from global warming.” (by: Going Green Today) That brings me to the third good reason of today’s topic: 3) There are ways to prevent these harmful impacts of coffee production without having to reduce your consumption entirely! We just need to look for the green options. Companies that are producing organic, fair-trade and rainforest alliance certified coffee. Wicked Joe is a brand that fits all those categories, and many more! Wicked Joe is officially taking ethical and sustainable coffee to the next level! They are a B-Corp (certification based on a company's practices and missions taking nature and people into consideration and showing transparency in all) and focus on producing and selling coffee that protects rainforests, birds, the hands that harvest the beans, the local communities, and soil. They have composting systems in place, work with different non-profits to improve the livelihoods of the children living in coffee-growing communities, and so SO much more! They make coffee that is both good for your health (organic and free of harmful pesticides) and kind to our planet. One you can enjoy every morning guilt-free.
PS: in case you didn't know, coffee has been proven to be one of the most chemically-treated crops in the world. Solution? GO ORGANIC. Always!